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SAL RoofingSharper positioning and paid visibility for a metal roofing specialist

Refreshed website plus Meta and Google Ads, putting SAL Roofing's Colorbond work in front of Sydney homeowners actively searching for a roofer.

sal-roofing.com.au
SAL Roofing homepage on desktop
SAL Roofing homepage on a phone
SAL Roofing further down the page on a phone

How it came together

Where they started

SAL Roofing already had the work to show: metal roofs, Colorbond re-roofs and repairs across Sydney. The website needed to sell that work as well as the roofs do.

What we did

We refreshed the site around what homeowners look for first: the services, the areas covered, real project photos and a 24/7 emergency line. Then we switched on Meta and Google Ads to put it in front of people searching for a roofer.

Where it's at now

The site and the ads work as one system. Ads bring in people who are already looking, and the site gives them a reason to call SAL over the next quote.

In scopeWebsite refreshServices and emergency pagesProjects galleryMeta AdsGoogle Ads

The full homepage

Top to bottom, the way a customer sees it on a laptop.

Scroll inside the window

sal-roofing.com.au
Full length SAL Roofing homepage
Working directly with Luke makes all the difference. No waiting on account managers. He understands our business and the results speak for themselves.
Sam LongmuirSAL Roofing
See it live
sal-roofing.com.au
Next project REPAIR HVAC SERVICES Zero online presence to fully visible View project
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