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About Latitude

REAL EXPERIENCE. REAL RESULTS.

A decade of marketing at the highest level of Australian sport and media. now working for local businesses in the Sutherland Shire and across Sydney.

The Founder

LUKE MCGRATH

Luke McGrath has spent over a decade marketing some of Australia's most recognised sport and entertainment brands — currently the Cronulla-Sutherland Sharks, previously the Australian Turf Club and Tabcorp.

Latitude brings that thinking to local businesses across Sydney. You work directly with Luke — no handoffs, no account managers, no offshore execution. And because he's still running campaigns at a professional level every week, what he uses with clients is tested, not read about in a blog post.

Cronulla-Sutherland Sharks Sport Marketing, NRL (Current)
Australian Turf Club Trade & Brand Marketing
Tabcorp Digital Marketing
Google Ads Certified Search, Performance, Display & Creative
Google Ads Certified — 2026

Like what you just read?

That's what a call with Luke actually feels like. No handoffs, no scripts.

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How We Think

THE PRINCIPLES BEHIND EVERYTHING WE BUILD

01

VISIBILITY OVER VANITY

Likes and followers don't pay the bills. We focus on what drives actual enquiries. traffic, conversions, and calls. Everything is measured against that.

02

HONEST BEFORE IMPRESSIVE

We'll tell you what's actually wrong with your marketing before we pitch anything. If the answer is simple, we'll say so. No inflated scopes, no unnecessary complexity.

03

DIRECT ACCESS, ALWAYS

You work with Luke. not a junior, not an offshore team. You have his number. When something needs to move fast, it moves fast.

04

STRATEGY BEFORE EXECUTION

We don't start posting or running ads until we understand your business, your audience, and what you actually want to achieve. The foundation matters.

05

LOCAL, NOT GENERIC

We understand the Sutherland Shire market. The businesses here, the customers here, and what it takes to stand out in a community where reputation is everything.

06

BUILD TO COMPOUND

Every website, campaign, and content piece is built to get better over time. not just perform for a week. We build systems that compound as your business grows.

Our Approach

HOW WE WORK WITH EVERY CLIENT

01

WE LISTEN BEFORE WE RECOMMEND

The first call is free. We want to understand your business, your goals, and what you've already tried before we suggest anything.

02

WE BUILD BEFORE WE LAUNCH

Nothing goes live until it's right. That means a website that actually converts, ads that have been thought through, and content that reflects who you are.

03

WE REPORT ON WHAT MATTERS

Monthly reporting covers enquiries, calls, traffic, and conversions. not vanity metrics. You always know exactly what your investment is doing.

04

WE STAY ACCOUNTABLE

We don't disappear after launch. If something isn't working, we say so and we fix it. Your results are our reputation.

"Most businesses don't have a content problem. They have a visibility problem."
LUKE MCGRATH, FOUNDER

That's the whole process.

No agency layers, no jargon. Just a straightforward way of working.

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Ready to start?

READY TO WORK WITH LUKE DIRECTLY?

Book a free 20-minute discovery call. No pitch, no handoffs, just honest advice on what to fix first.

BOOK A DISCOVERY CALL Free · No obligation · 20 minutes