Latitude Marketing
A decade of marketing at the highest level of Australian sport and media. now working for local businesses in the Sutherland Shire and across Sydney.
Luke McGrath is a Sydney-based marketer with over a decade working across some of Australia's most recognised sport and entertainment brands. Before starting Latitude Marketing, he held roles at the Cronulla-Sutherland Sharks, the Australian Turf Club, and Tabcorp — running campaigns, managing brands, and driving real commercial outcomes.
Latitude was built to bring that same level of thinking to local businesses in Sydney — businesses that are great at what they do, but aren't getting found online. The difference with Latitude is simple: you work directly with Luke. No handoffs, no account managers, no offshore execution. Just honest strategy and clean delivery.
Luke still works full-time in sport marketing at the Cronulla Sharks, which means every insight, trend, and tool he uses with clients is being tested at a professional level — not just read about in a blog post.
Likes and followers don't pay the bills. We focus on what drives actual enquiries. traffic, conversions, and calls. Everything is measured against that.
We'll tell you what's actually wrong with your marketing before we pitch anything. If the answer is simple, we'll say so. No inflated scopes, no unnecessary complexity.
You work with Luke. not a junior, not an offshore team. You have his number. When something needs to move fast, it moves fast.
We don't start posting or running ads until we understand your business, your audience, and what you actually want to achieve. The foundation matters.
We understand the Sutherland Shire market. The businesses here, the customers here, and what it takes to stand out in a community where reputation is everything.
Every website, campaign, and content piece is built to get better over time. not just perform for a week. We build systems that compound as your business grows.
The first call is free. We want to understand your business, your goals, and what you've already tried before we suggest anything.
Nothing goes live until it's right. That means a website that actually converts, ads that have been thought through, and content that reflects who you are.
Monthly reporting covers enquiries, calls, traffic, and conversions. not vanity metrics. You always know exactly what your investment is doing.
We don't disappear after launch. If something isn't working, we say so and we fix it. Your results are our reputation.
"Most businesses don't have a content problem. They have a visibility problem."— LUKE MCGRATH, Founder
Book a free 20-minute discovery call. No pitch, no fluff. just honest advice on what to fix first.