A decade of marketing at the highest level of Australian sport and media. now working for local businesses in the Sutherland Shire and across Sydney.
Luke McGrath has spent over a decade marketing some of Australia's most recognised sport and entertainment brands — currently the Cronulla-Sutherland Sharks, previously the Australian Turf Club and Tabcorp.
Latitude brings that thinking to local businesses across Sydney. You work directly with Luke — no handoffs, no account managers, no offshore execution. And because he's still running campaigns at a professional level every week, what he uses with clients is tested, not read about in a blog post.
That's what a call with Luke actually feels like. No handoffs, no scripts.
Likes and followers don't pay the bills. We focus on what drives actual enquiries. traffic, conversions, and calls. Everything is measured against that.
We'll tell you what's actually wrong with your marketing before we pitch anything. If the answer is simple, we'll say so. No inflated scopes, no unnecessary complexity.
You work with Luke. not a junior, not an offshore team. You have his number. When something needs to move fast, it moves fast.
We don't start posting or running ads until we understand your business, your audience, and what you actually want to achieve. The foundation matters.
We understand the Sutherland Shire market. The businesses here, the customers here, and what it takes to stand out in a community where reputation is everything.
Every website, campaign, and content piece is built to get better over time. not just perform for a week. We build systems that compound as your business grows.
The first call is free. We want to understand your business, your goals, and what you've already tried before we suggest anything.
Nothing goes live until it's right. That means a website that actually converts, ads that have been thought through, and content that reflects who you are.
Monthly reporting covers enquiries, calls, traffic, and conversions. not vanity metrics. You always know exactly what your investment is doing.
We don't disappear after launch. If something isn't working, we say so and we fix it. Your results are our reputation.
"Most businesses don't have a content problem. They have a visibility problem."LUKE MCGRATH, FOUNDER
No agency layers, no jargon. Just a straightforward way of working.
Book a free 20-minute discovery call. No pitch, no handoffs, just honest advice on what to fix first.