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Social Media

CONTENT THAT BUILDS TRUST

Posting is not the problem. Content works when it is consistent, looks like it belongs to your business, and gives someone a reason to trust you before they call.

Trusted by Sydney businesses
SAL Roofing
REPAIR HVAC Services
The Gymea Lily
SportsGift Trophies
New Life Air
Bro Industries
01
Direction

CONTENT DIRECTION

We set the look, the tone, and the formats up front so your feed holds together instead of looking like six different businesses took turns posting.

That means deciding what your content is actually for. Proving the work, answering the questions you get on every quote, and showing the person behind the business.

What's included

  • Visual direction and templates
  • Tone of voice and caption style
  • Content pillars and post formats
  • Photo and video shot list for you
  • Profile, bio and highlights setup
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02
Rhythm

PLANNING AND PRODUCTION

A planned monthly calendar built around what is actually happening in your business. Jobs finishing, seasonal demand, new services, and the quiet periods worth filling.

We use your real photos wherever possible. Photos of your actual work outperform anything bought off a stock library, every time.

What's included

  • Monthly content calendar
  • Posts, carousels, reels and stories
  • Designed to your brand
  • Captions written for you
  • Approval before anything publishes
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03
Live

SCHEDULING AND COMMUNITY

Everything scheduled and published for you. You approve the plan once, then it runs without landing back on your to do list every Sunday night.

Comments and messages get answered so enquiries do not sit unread for four days. Most missed work on social is a message nobody replied to.

What's included

  • Scheduling and publishing
  • Comment and DM management
  • Enquiries flagged straight to you
  • Story and engagement activity
  • Consistent posting cadence
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Enquiries
04
Honest

REPORTING

Monthly, in plain English. What went out, what people responded to, what we are changing next month, and what actually came through as an enquiry.

Reach and impressions get reported because platforms give them to us, but they are not the number that matters. Enquiries are.

What's included

  • Monthly performance summary
  • What worked and what did not
  • Enquiries and messages tracked
  • Next month's direction
  • Direct access to Luke throughout
See a live example →
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Common questions

How often should we be posting?

Consistency matters more than volume. A steady two or three posts a week that actually go out beats a plan for daily content that collapses in month two. We would rather set a cadence you can sustain.

Do I need to be on camera?

No, but it helps. For most local trades and service businesses, people are buying the person as much as the service. If you are not comfortable on camera, the finished work and the team can carry it instead.

Do you use my photos or stock images?

Yours, wherever we can get them. Photos of your actual jobs, your van, your team, and your finished work consistently outperform stock. We will tell you exactly what to shoot on your phone and when.

Will content on its own get me enquiries?

Sometimes, and slowly. Content is what makes people trust you once they have found you. If nobody is finding you in the first place, content is not your first problem and we will say so.

Am I locked into a contract?

No. Everything is month to month. The intention is that you stay because the work is worth it.

Not sure it's your next move?

LET'S LOOK AT YOUR ACCOUNTS TOGETHER

Twenty minutes, no pitch. We will go through what you are posting now, what is actually reaching people, and whether content is the right thing to be spending on yet.

BOOK A DISCOVERY CALL Free · No obligation · 20 minutes