Reach and impressions are easy numbers to report and easy numbers to hide behind. What matters is how many people got in touch and what it cost to get them.
Analytics, conversion events, form tracking, and call tracking configured properly. Until this exists, every other decision anyone makes is an opinion.
For most trades the phone is where the majority of enquiries land. Leaving calls untracked means you are measuring the smaller half of your results.
Deciding where the budget goes and in what order. For most local businesses that is search first, then local, then social, but it depends on how people find your kind of business.
Running everything at once on a small budget is how businesses end up doing four things badly instead of one thing well.
Improving what happens after the click. Page structure, enquiry paths, and how quickly you respond. Lifting conversion rate is usually cheaper than buying more traffic.
A page converting at two percent instead of one percent doubles your enquiries without another dollar of spend. That is where we look first.
What we spent, what came in, what it cost per enquiry, what we are changing next month, and why. Short enough that you will actually read it.
That includes telling you when something we recommended is not working. Reporting that only ever contains good news is not reporting.
Enquiries. Form submissions, phone calls, and messages. We agree what counts before anything starts so there is no argument later about whether a month was good.
Yes. For most trades and service businesses the phone is where the majority of enquiries land, so leaving it untracked means measuring the smaller half of your results.
Then we say so and change it. Reporting that only ever contains good news is not reporting.
No, but there is a floor. If you are running one channel on a small budget, you probably want that channel managed well rather than a measurement layer on top of it. We will tell you which situation you are in.
Monthly reporting as a minimum, and you can reach Luke directly in between. There is no ticket queue to go through.
Twenty minutes. We will go through what is being measured, what is not, and what the numbers would need to look like for it to be worth continuing.